Branding your company’s image goes beyond choosing a modern logo and publishing a high tech on-line website. It’s exemplified by the style and design quality of your facility; - from your space’s architecture, furniture and lighting design, right down to the design of your floral arrangements. If your advertising is slick, but your office looks out-of-date, your brand won’t project. If your qualifications are high, but your taste in facility décor and ergonomics is low, your image will lose a lot of credibility.
Category Archive: Attracting Business
Feb
03
Moving Beyond the Recession - Part II: Forming Partnerships and Inter-Practice Space-Sharing to Achieve Greater Security and Success
Space-sharing is certainly not a new concept. Attorneys and other professionals have been doing it for years with great success; only now, due to compromised consumer spending, the medical profession is beginning to realize the many benefits of this kind of agreement.
Feb
03
Moving Beyond the Recession: Preparing Your Professional Practice for The Future
If you feel we are about to turn the corner towards a better economy, it’s smart to be ready for the new marketplace. Whether you are a medical or dental professional or anyone with an office facility, there are several cost-effective ways to attract business, including design and build-out renovation, space-sharing and creative branding.
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